What to Include in a Media Kit?

Blogger Media Kit

What to Include in a Media Kit?
Blogger Media Kit

Think of a media kit as a resume. This will outline any accomplishments and statistics surrounding your blog.  If you reach out to a brand you will include this as an attachment to that email. This usually saves time because brands will almost always want to see your stats. So including your media kit will save an extra email from being sent.
Making a media kit is not as difficult as it seems because there are different apps you can use. The easiest option is Canva because it has the option for media kits and has some pre-made templates. Or you can make your own on Photoshop but this one is a little tricky if you don’t know how to work it.
I’ve been using Canva for simple blog headers, Instagram, Pinterest and any other social media graphics. The great thing about this is that it is free to use. Another blogger recommended it during a Twitter chat and I was hooked.
            A lot of bloggers offer services for media kits but why spend money when you can make your own, right? Etsy also offers easy, simple or customizable media kits at a reasonable price. Honestly, here you have the creative freedom to showcase blog in any form that you would like.

What to Include?

1.     A Profile Picture
Having a picture just puts a face to the name. It’s always great to include one just like you would on your social media accounts.

2.     Short Bio about you and One for the Blog
What do you like to do? What do you do when you aren’t blogging? Why did you start blogging?
What does your blog focus on? Topics?
This is your time to shine! Be yourself but keep it simple.

Blogger Media Kit

3.    Add Graphics (pictures)
Break up text with pictures. Add some of your favorite blog pictures or pictures of yourself. Jazz up the media kit with color or keep it simple.

4.    Statistics
Obviously, the most important thing to include. Providing statistics gives the brands an insight to your audience and reach.

Things to add if applicable:
Subscriber Count
Social Media (each platform)
Monthly Page Views
Unique Visitors
Demographics on Readers/Audience (break it down)

5.    Include Pervious Work
It would be ideal to include the names of brands you’ve had the chance to work with. Including their logos or just by name will do.

Blogger Media Kit
6.    Don’t forget about services
What do you offer?
Sponsored posts? Giveaways? Sidebar Ads? Social Media Promotions? Product Reviews? Instastories?
Include the different services you have to offer so brands can see them clearly.

7.   Prices?
Keep in mind that you don’t have to add this section.

8.   Testimonials
Maybe a brand shared feedback or raved about a past job you did. Add a quote or a small note that features them in it. This will provide other brands a little bit of security.

9.    Contact Information
Do not forget this part! Brands need your contact information if they are interested in working with you.

10.   You Can Always Add More
The kit doesn’t have to be one page. Add another page if you don’t want it to be crowded. Give yourself room to be creative.

Do you have a media kit for your blog? Do you plan on getting one?


  1. loved this post! I make my own media kit and I didn't know really what to put on so winged it but from this I kind of have it down but I definitely will be updating it after this post! Thank you!

    1. I'm glad you found this post useful. I have other resources on my blog that can help you out further if you need it.

      x Maria

  2. This is really helpful. Thank you so much for the advice, I bookmarked it :)